Modern Competitive Analysis: Remember Social Media!
October 24, 2017
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
The buzz: “The importance of understanding the impact of competitors’ social footprints compared to your own can’t be overstated” (Paige Leidig). All brands and organizations operate in a competitive, fast-paced global environment. But while ignore the competition, others are obsessed with tracking competitors, even using “under the radar” spy methods. If traditional wisdom still holds – that strong knowledge about competitors’ strengths and weaknesses positions you to make smart marketing strategy decisions – then it’s time to add social media to your competitive info-gathering toolkit. The experts speak. Frank D. Geisler, ERPsourcing: “If you think education is expensive, try ignorance” (Robert Orben). Simon Deschênes, Oak3s: “I don't need time. What I need is a deadline" (Duke Ellington). Kirsten Boileau, SAP: “Success doesn’t come from what you do occasionally, it comes from what you do consistently” (Marie Forleo). Join us for Modern Competitive Analysis: Remember Social Media!
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
Show Links
