From Banding to Branding: How the Wisdom of Rock n Roll Taught Me the Artful Discipline of Leadership
December 5, 2017
Hosted by Maureen Metcalf
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Brad brings his artistic finesse and strong intellect together to help companies build brands that matter. In the crowded field of branding, social media proliferation and the dizzying pace of new platforms that promise to solve business marketing problems. Brad talks about how to make sense of these trends and amplify your business presence thereby allowing you to accomplish your organizations mission and vision. Brad shares his unique concept of “Banding to Branding” revealing the innovative leadership strategies of art (expressive), intuition (emotional), and study (gap-finding) that he utilized in capturing a multi-million dollar recording contract with Geffen Records, and later, successfully parlayed this into the Midwest’s first, brand-only Agency which transforms organizations and their leaders through the discipline of brand and the wisdom of rock-roll. The discussion will challenge you to re-shape your organizational perspective through the power of brand leadership.
Innovating Leadership, Co-Creating Our Future
Tuesday at 11 AM Pacific Time on VoiceAmerica Business Channel
The pace of change in the world is increasing exponentially and shows no signs of slowing down. Leadership is evolving and requires more and more innovative leaders to keep up. Many leaders update what they lead but not how they think about and act as leaders. They become outdated. This matters because Leadership creates strategic advantage.
This show features interviews with global business executives, thought leaders and academics in a wide range of industries. They discuss their most pressing issues and the innovative approaches they have employed to transform their challenges into opportunities and advantages. The application of proven concepts and tools that may be applied to build your organization and deliver sustainable success are presented and discussed.
Become an innovative leader in your own right! Tune in every Tuesday at 11 AM Pacific Time on the VoiceAmerica Business Channel.
Maureen Metcalf
Maureen is the Founder and CEO of the Innovative Leadership Institute, a renowned executive advisor focused on making the world better through leadership! She helps clients strengthen their leadership talent pool so that leadership itself becomes one of your strategic advantages to co-create a thriving future.
Maureen brings 30 years of business experience to provide high-impact, practical solutions that support her clients' leadership development and organizational transformations. She is recognized as an innovative, principled thought leader who combines intellectual rigor and discipline with an ability to translate theory into practice in all her work. Her operational focus is coupled with a strategic ability to analyze, develop and implement successful strategies for profitability, growth and sustainability.
Maureen is the author of an international award-winning book series on Innovative leadership, including the Innovative Leaders Guide to Transforming Organizations, winner of a 2014 International Book Award and a regular contributor to Forbes.
As a board member/chair, Maureen has led multiple organizations through difficult transitions and is open to for-profit board opportunities. Before founding the Innovative Leadership Institute, she led consulting engagements for PricewaterhouseCoopers and Accenture across a broad range of industries, contributing to successful organizational transformation.
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