Social Selling Secrets of Companies Doing It Well - Part 2
June 26, 2018
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Episode Description
The buzz: “Repeat after me: Social media followers are not leads. They could be, however.” (Ben Green, “B2B Social Media: 6 Tips for Social Selling Strategy” (Ben Green, Oktopost). Reality check: Sales is the world’s oldest profession, with each technological era impacting how the salesperson sells. Only recently has technology, in the form of social media, shifted the power from the B2B seller to the B2B buyer, who can search and shop for enterprise solutions as easily as finding a garage door opener on Amazon. How have successful companies made the paradigm shift to a Social Selling culture that benefits sales, marketing and the customer? The experts speak. Bernie Borges, Vengreso: ‘I am thankful for laughter except when milk comes out of my nose” (Woody Allen). Kirsten Boileau, SAP: “The key to change… is to let go of fear” (Roseanne Cash). Join us for Social Selling Secrets of Companies Doing It Well – Part 2.
Changing the Game with Digital Engagement, Presented by SAP
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Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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