The Digital Landscape of Small and Medium Businesses
August 28, 2018
Hosted by Kimberli J. Lewis
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Small and Medium size businesses (SMBs) want to stay ahead of their competition, but do not always understand how to do it. Digital marketing, although very effective, is confusing and time consuming for the SMB. While most local businesses have some kind of presence on the web, they seldom understand that poor presence is almost like having no presence at all. And because SMBs do not have huge marketing budgets, much of the digital marketing is done by non-professionals, leaving a gap in their presence. SIINDA, the Search and Information Industry Association of Europe, whose members support SMBs with digital marketing advice, took a look at the digital landscape of small and medium size businesses in Europe. Surveying 10% of the SMB market, they were able to form a picture on SMB’s digital presence. SIINDA’s market research focused on Europe, although the conclusions reflect worldwide trends. This episode talks about the state of digital marketing among SMBs in general.
Leadership Beyond Borders
Tuesday at 3 PM Pacific Time on VoiceAmerica Business Channel
Leadership Beyond Borders looks at the impact constant change is having on our organizations and how these changes affect the kind of leadership we need to drive long-term success in today’s global economy. We explore the opportunities and challenges diverse and virtual organizations bring and what kind of leadership skills and values are needed today to ensure employee engagement, retention and ultimately great company performance. We talk about everything from gender balance to generational and cultural business values that may impact your position or your organization. We provoke you, and help you think beyond borders! Our guests include international leadership experts from around the globe. If you are in a leadership position or aspire to be in one - regardless if your business is international or local - we will help you become aware of today’s leadership opportunities and challenges and we will make sure you take away something useful for yourself and your business.
Kimberli J. Lewis
Globalization and technology have changed the way we do business, consequently shifting the core leadership skills and values that are needed today. Leaders today not only focus on the immediate operative needs of a business but also on the global and diverse organizations they lead if they want to drive long-term success. Being able to engage employees, regardless of gender, cultural, generational or ethnical background is a must and Kimberli J. Lewis is passionate about this.
Kimberli has over 20 years of C level management experience across multiple industries and has lived in or worked in over 18 countries. She has 25 years’ cross-cultural executive management experience in Europe, Russia, USA, and the Middle East. She has over 29 International awards in marketing and leadership in her pocket, along with degrees from Webster, George Washington University and Harvard. She is a certified executive and systemic team coach. Kimberli specializes in cross-cultural leadership training, diversity implementation and leadership training for women and provides training and consulting for several international companies. Kimberli is the author of “Ponytale Talk, It’s All About You! Winning career strategies for Women.”
Kimberli currently serves as Board member of the Search and Information Industry Association, Europe. She is an American national, owner of the international company Global Business Therapy s.r.o. and partner of the Academy of Executive Coaching London.
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