Social Selling and LinkedIn: Relationships 101
August 14, 2018
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Episode Description
The buzz: “Where else can you find your customers, prospects, partners, suppliers, competitors and thought leaders talking about key topics and trends in your industry? If you’re not using LinkedIn groups, you’re missing out” (Jeff Simmons). LinkedIn is the primary B2B targeted relationship-building social selling tool, helping salespeople find, qualify and close prospects. It’s “social” because you build foundational relationships online by answering their questions with content that builds trust with you along their buying journey. Are your salespeople optimizing or underutilizing LinkedIn’s powerful social tools? The experts speak. Aka Petrancosta, LinkedIn: “Everything you want to be, you already are. You're simply on the path to discovering it” (Alicia Keys). Brynne Tillman, Social Sales Link: “What we dwell on is who we become” (Oprah Winfrey). Phil Lurie, SAP: “’The time has come,’' the Walrus said” (Lewis Carroll). Join us for Social Selling and LinkedIn: Relationships 101.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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