Brand: Real.
June 26, 2020
Hosted by Cheryl Esposito
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Cheryl Esposito welcomes Vasken Kalayjian, award-winning global branding expert, design strategist, artist, CEO of GK Brand, co-founder of Tribe Global Network, & author. Are your values aligned with your business? A childhood lesson from his father is the cornerstone of Vasken's work in branding: you are your values & they are in everything you do. His book Brand Real - The Startup Entrepreneurs’ Guide to Effective Branding & Building Values-Based Organizations, is a startup's success blueprint. Entrepreneurs: your brand is successful when it reflects your values. Passionate in helping clients define what matters to them, he infuses it into the brand.Born in Syria to Armenian immigrants, his life is a learning journey. Believing in endless possibility & living your values are lessons his father passed along. For Vasken, it is his way of being. Do your values align with your life & your business? Join Cheryl Esposito & Vasken Kalayjian for the inspiration of endless possibility!
Leading Conversations
Friday at 10 AM Pacific Time on VoiceAmerica Business Channel
Dialogue is the single most powerful leadership tool we have to make a difference in the world. “Leading Conversations” with host Cheryl Esposito creates a place for that dialogue. Tune in to the VoiceAmerica Business Channel every Friday as Cheryl host’s new conversations among leaders from around the world in business, government, art, economics, and social change. We’ll explore big ideas and everyday actions, and learn how their own leadership has led them to discover a newfound sense of possibility in the world. “Leading Conversations” with Cheryl Esposito - bringing big thinkers together in conversations that make a difference – right here on the VoiceAmerica Business Channel every Friday morning at 10 AM Pacific Time.
Cheryl Esposito
Cheryl Esposito is on a mission: to bring the leader in you to life. She is founder of ALEXSA CONSULTING, an Executive Coaching firm, an author and international speaker. Cheryl and her team coach international CEOs & leaders, cultivating self-awareness and transformational behaviors, creating extraordinary results. She brings the best out of thought leaders, expanding the realm of possibilities. Are you ready to turn business as usual into business that matters? Take your leadership to the next level! Learn more… Cheryl’s book In the Spirit of Leadership: A Vision Into A Different Future is the 2009 Axiom Business Book Awards Bronze Medal winner. The audio book version is the Nautilus Book Awards 2009 Silver Award winner! Get the book!
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