The Future of B2B Sales Enablement
June 30, 2020
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Episode Description
The buzz: “If you work in sales…you’ve heard the term sales enablement. Although it’s a hot topic, there seems to be some confusion around whether it’s just another vague buzzword or a specific field of practice that’s delivering real benefits to sales organizations…Sales enablement is less about sales and more about the buyer.” blog.topohq.com “The days of corporate, siloed ownership of prospects and customers are hopefully long gone, as these two departments understand the importance of nurturing from all perspectives to maintain customer engagement and loyalty -- a strategy known as B2B sales enablement.” forbes.com Sales Enablement today is primed to drive a new approach to sales and marketing messaging, skills, and content for years to come. We’ll ask Lori Richardson at Score More Sales, William Arruda at Reach,and Bruna Gonçalves at SAP for their insights on The Future of B2B Sales Enablement.
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