Marketing needs an upgrade: from hype to humane!
January 7, 2022
Hosted by Amy Carroll
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Want to know how to be even better aligned with your customers? Referred to as the female Seth Godin, Sarah Santacroce started her business after realising how marketing could be generating anxiety and shame for consumers. In this show Sarah shares her 7 P's mandala for marketing humanely, the importance and beauty of belonging, and how human stories and experience matter in marketing. Sarah believes conscious consumers are more sophisticated than many marketers may think and we need to avoid treating humans as 'leads'. Join us if you're ready to up level your marketing mojo!
Partner Up! with Amy Carroll
Friday at 7 AM Pacific Time/4 PM CET on VoiceAmerica Business Channel
Up-level your communication to get more of what you want, more easily with less difficulty using a no-nonsense, user friendly approach. Partner Up! with Amy Carroll promises playful, engaging and inspiring exchanges with guests and your participation.
I share my knowledge and experience (successes and failures), to increase internal awareness and external skills for improved self-management in high pressure, interpersonal exchanges. The goal is to repair relationships, neutralize conflict and better handle it when it occurs.
My focus is on body language, voice, words and mindset to support communication. Exposing my vulnerabilities, I share real life stories and challenges to encourage bravery, confidence and inspire action. You will be curious, intrigued and entertained, gaining insights and readily applicable techniques, tips and tricks. “Make your partner look good!” is my life philosophy. I believe this can make us happier, kinder and sexier human beings!
Amy Carroll
As a communication trainer, keynote speaker, author and coach, I specialize in leadership, influence and emotional mastery. One of youngest in a family of 7, I had a habit of picking fights (even with bosses) and got away with it for many years! By the time I reached my late teens, this was causing havoc in my life.
My sister Pat helped me to see I was the common denominator in each of these conflicts. This insight led to my epiphany and was the catalyst for the career I have today.
Years later, Pat developed the communication model: Predator, Prey, Partner(R) helping people to eliminate conflict in their lives. I spent 35 years mastering my Partner attitude and behaviors. The last 20 years on training leaders and teams, offering them instantly applicable skills and mindset to communicate mutual respect and manage themselves under pressure to be the best Partners they can be.
My understanding of the human psyche is extensive. I hold a bachelor’s degree in Psychology. I’m a Professional Certified Coach and Master Practitioner of NLP and author of “The Ego Tango, How to Get More of What You Want, More Often with Less Hassle.” Along with the help of the improvisational theatre philosophy, “Make your partner look good,” I create newsletters, blogs, webinars and podcasts reinforcing powerful and effective skills for life. I work cross culturally, around the globe, online and ready to share the universality of this approach.
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