Expecting the Unexpected: VUCA in Action at Red Roof Tuesday, November 8, 2022

Expecting the Unexpected: VUCA in Action at Red Roof

November 8, 2022

Hosted by Maureen Metcalf

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Episode Description

The pace of change in the world is rapidly increasing, and there’s no slowing it down. VUCA – a program developed by the U.S. military – is a way of identifying the disruptions of change…and, more importantly, of being ready for them. We’ve talked about the theory of VUCA before (see our interview with Chris Nolan posted September 6, 2022). In this episode, George Limbert talks about VUCA and its antidotes practiced in the real world. George is the head of Red Roof Inns. The COVID pandemic presented a sudden onslaught of Volatility, Uncertainty, Complexity, and Ambiguity for the entire travel and hospitality industry worldwide. Yet Red Roof emerged from the pandemic with some of their best financials ever. How? George and his team were VUCA-ready. He shares his experience and business-tested VUCA antidotes in this episode so you can prepare for the uncertainties to come, too! For daily wisdom from our guests, be sure to follow us on Twitter: @IL_Institute .

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Maureen Metcalf

Maureen is the Founder and CEO of the Innovative Leadership Institute, a renowned executive advisor focused on making the world better through leadership! She helps clients strengthen their leadership talent pool so that leadership itself becomes one of your strategic advantages to co-create a thriving future.

Maureen brings 30 years of business experience to provide high-impact, practical solutions that support her clients' leadership development and organizational transformations. She is recognized as an innovative, principled thought leader who combines intellectual rigor and discipline with an ability to translate theory into practice in all her work. Her operational focus is coupled with a strategic ability to analyze, develop and implement successful strategies for profitability, growth and sustainability.

Maureen is the author of an international award-winning book series on Innovative leadership, including the Innovative Leaders Guide to Transforming Organizations, winner of a 2014 International Book Award and a regular contributor to Forbes.

As a board member/chair, Maureen has led multiple organizations through difficult transitions and is open to for-profit board opportunities. Before founding the Innovative Leadership Institute, she led consulting engagements for PricewaterhouseCoopers and Accenture across a broad range of industries, contributing to successful organizational transformation.