Tackling the UC PIQs; Celebrating Financial Aid Day Thursday, October 10, 2024

Elizabeth Heaton is the senior director of educational consulting and strategic marketing at College Coach, the nation’s leading provider of educational advisory services. Ms. Heaton began her admissions career at the University of Pennsylvania, where she chaired university selection committees, evaluated potential athletic recruits as one of the school’s athletics liaisons, and oversaw the university’s portfolio of admissions publications. She also served as second chair in the selection committee for the school's flagship interdisciplinary Jerome Fisher Program in Management and Technology. A graduate of Cornell University, Ms. Heaton brings exceptional skills to the craft of essay writing paired with experience reading and evaluating thousands of Penn admissions applications. She is featured regularly in news outlets including Wall Street Journal, USA TODAY, Time, US News and World Report, Boston Globe, and ABC News, among others, and can offer expert advice on a wide range of college admissions topics, from colleges’ expectations for high school curriculum choices and standardized test scores to choosing the right extracurricular activities and essay topics. Prior to joining Penn, Ms. Heaton worked as a public relations professional and served for a decade as a member of the Cornell Alumni Admissions Ambassador Network.