NEW MEDIA - IGNORE IT AT YOUR PERIL
November 22, 2011
Hosted by Bob Pritchard
[Download MP3] [itunes] [Bookmark Episode]
Episode Description
This week's broadcast from Hong Kong concerns the use of New Media for a host of business applications including Public Relations, Customer Support, Market Research, Brand Marketing, Promotions, Customer Education, Sales, Product Development and CRM. For many reasons including the fact that; it allows dialogue, is real time, can be assessed in the recipient's own time, is inexpensive, and is immediately measurable, new media is superior to traditional media. We also have an interview with Feras Alhlou, Analytics expert from e-Nor in Silicon Valley. We discuss how a Consumer Purchasing Benefit can increase your sales exponentially and give you a number of excellent examples. Our second guest is Jonathan Wygant, President of Big Speak Speakers Bureau. We discuss how you can become a speaker, and also how to hire a speaker. We'll also have our regular segment of major business screw- ups and I'll answer some listener's emails.
The Bob Pritchard Radio Show
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
