Multi-Cultural Marketing: Ready to Reach 50 Million Latinos?
June 6, 2012
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
Information is still king. But you’ll need a different mantra to capture the ear – and the wallets – of the vast Latino market. According to JeffreyGroup president Mike Valdés-Fauli, “Culture is king...Only now are we starting to see savvy-marketers at major consumer brands that ‘get it’...The nuances surrounding countries of origin make for remarkably different points of view from Mexicans in Los Angeles, to Puerto Ricans in New York, to Cubans in Miami. Corporate America stands to benefit from acknowledging this difference.” Noting that Latinos are “heavier and savvier” tech users than non-Hispanic anglos, he observes that “smart marketing experts are looking 15 years ahead to the coming surge in bi-cultural households.” Is your company creating a great customer experience that endears your brand to this blossoming market? Tune in for Multi-Cultural Marketing: Ready to Reach 50 Million Latinos? p.s. Thursdays at 1 PM Pacific, you’re invited to join us In the Cloud with Game-Changers.
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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