Communication and Grassroots Marketing
May 21, 2013
Hosted by Jill Schiefelbein
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Anyone who has ever promoted a product, service, or business knows how difficult communicating to potential consumers through marketing efforts can be. Our guest this week, Steve Thomas, the General Manager for Uber Phoenix shares with us this successful company's grassroots efforts. We'll also talk about Steve's roles as an entrepreneur, and he shares with us lessons he's learned from failure, and how he turned them into success. For anyone who owns a business, is starting a business or who is thinking of trying entrepreneurship on for size, this is a show you don't want to miss.
Communication Nation with Jill Schiefelbein
Archives Available on VoiceAmerica Business Channel
Effective communication is often the difference between success and failure. Do you feel confident communicating when the stakes are high? Are you ready to get up in front of any audience at a moment's notice? Do you realize that not saying anything is communicating something? "Communication Nation" will expand your understanding of different communication practices and how they affect day-to-day business operations and relationships. At the root of every management and relational issue lies a communication problem, but many don't understand how communication affects an organization's bottom line. Show topics have a direct impact on business productivity and profitability. We bring these issues to the surface, educating and giving practical advice that can be immediately applied in personal and professional contexts. That's "Communication Nation."
Jill Schiefelbein
Jill Schiefelbein is an accomplished speaker, author, professor and business owner. She's the owner of Impromptu Guru, a communication consulting company that was named Gilbert, Arizona's 2012 "Rookie of the Year" less than a year after its inception. She works with professional athletes, politicians, business executives and groups to improve their communication and messaging strategies. Impromptu Guru helps clients gain confidence in their communication behaviors, and prepares its clients to speak well, any time, every time.
A co-author of Business and Professional Communication in the Global Workplace, Schiefelbein is artfully skilled in both the theory and practice of business communication. For the past nine years, she has taught undergraduate and graduate courses in Communication and Online Education at the Hugh Downs School of Human Communication at Arizona State University. She makes the theoretical tangible in ways that help organizations increase their productivity and profitability.
Prior to launching Impromptu Guru, Schiefelbein created the Office of Online Programs at ASU's College of Liberal Arts and Sciences, and today she serves as an expert consultant in online education and training to universities and corporate organizations across the country. She created a 52-video series called "60 Second Guru" that provides communication and speaking tips in a series of one-minute videos. She currently has two professional communication books in the works.
