Social Media Analytics: What Twitter and Facebook Statistics Communicate
July 30, 2013
Hosted by Jill Schiefelbein
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Guest Information
Episode Description
Social media is more than conversation; it’s also about conversions. And this week's Communication Nation guest Stacey Harris knows all about cultivating social media conversations and measuring their success. This week we'll talk about the analytical tools available for us in the two most popular social media platforms, Facebook and Twitter. How we use this analytical data, though, can be applied to all forms of social media. We all want to know what the ROI is on our social media efforts, and in most cases it’s measured in relationships not dollars. The tricky thing is that social media has no silver bullet. One size NEVER fits all. With a little know-how and a whole lot of trial and error you can find a formula that works. Lucky for us we can use the powerhouse of analytic information available to us to really break down what’s working and what’s not and make adjustments quickly. To do that though you have to take advantage of those tools and use them regularly.
Communication Nation with Jill Schiefelbein
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Effective communication is often the difference between success and failure. Do you feel confident communicating when the stakes are high? Are you ready to get up in front of any audience at a moment's notice? Do you realize that not saying anything is communicating something? "Communication Nation" will expand your understanding of different communication practices and how they affect day-to-day business operations and relationships. At the root of every management and relational issue lies a communication problem, but many don't understand how communication affects an organization's bottom line. Show topics have a direct impact on business productivity and profitability. We bring these issues to the surface, educating and giving practical advice that can be immediately applied in personal and professional contexts. That's "Communication Nation."
Jill Schiefelbein
Jill Schiefelbein is an accomplished speaker, author, professor and business owner. She's the owner of Impromptu Guru, a communication consulting company that was named Gilbert, Arizona's 2012 "Rookie of the Year" less than a year after its inception. She works with professional athletes, politicians, business executives and groups to improve their communication and messaging strategies. Impromptu Guru helps clients gain confidence in their communication behaviors, and prepares its clients to speak well, any time, every time.
A co-author of Business and Professional Communication in the Global Workplace, Schiefelbein is artfully skilled in both the theory and practice of business communication. For the past nine years, she has taught undergraduate and graduate courses in Communication and Online Education at the Hugh Downs School of Human Communication at Arizona State University. She makes the theoretical tangible in ways that help organizations increase their productivity and profitability.
Prior to launching Impromptu Guru, Schiefelbein created the Office of Online Programs at ASU's College of Liberal Arts and Sciences, and today she serves as an expert consultant in online education and training to universities and corporate organizations across the country. She created a 52-video series called "60 Second Guru" that provides communication and speaking tips in a series of one-minute videos. She currently has two professional communication books in the works.
