The Journey From Product Idea to Market: Joys and Challenges
August 14, 2013
Hosted by Marcia Zidle
[Download MP3s: Full Weekly Show Marcia's Musings] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Every person is filled with innovative ideas but what does it actually take to make an idea reality? With only 3% of all unique ideas completing the patent submission process, and only 1% actually hitting the market for longer than a year, learn the techniques to help put your ideas in the hands of the consumer. Natalie Levi, owner of POJJO Inc, will discuss the real path of a visionary a.k.a. entrepreneur. Five years ago, her daughter got burnt by a flat iron and she discovered a need for way to manage hot women hair tools in the bathroom, 5 years later she has an entire line of patent pending bathroom organization systems that bring salon luxury to the home. With her products going into new homes throughout the states, and available via various distribution outlets like Home Depot, Natalie will share the lessons learned on her journey. Learn about the many issues beside a brilliant idea that will define whether or not your product will make it to the hands of consumers.
The Business Edge
Archives Available on VoiceAmerica Business Channel
Your entrepreneurial vision has taken hold. Your business is growing. It's everything you hoped for and more. Or is it? With growth come bigger headaches: more hiring, more capital, more customers to satisfy, more employees to deal with, more plates to juggle and more demands on your time. Whether you realize it or not, you are experiencing Growing Pains!
On The Business Edge, with host Marcia Zidle, The Smart Moves Coach, you will hear how to make the leap from running a stressful business that is always putting out fires to leading a successful company that operates like a finely tuned management machine. You will meet savvy, street smart entrepreneurs and business leaders who’ll share their stories of success and even missteps as well as practical solutions to the unique challenges faced by growing companies.
Marcia Zidle
Marcia Zidle, The Smart Moves Coach, works with entrepreneurial ventures and small to medium size companies to build and leverage their leadership foundation to move from Start-Up to Scale-Up to Successful Enterprise. In other words, she helps them take the growing pains out of growth.
Coming from a unique entrepreneurial and corporate background, she’s both street smart and strategic as she guides CEO’s and their management teams to focus on the right priorities - the right talent - the right alignment - the right performance to get the right results that will satisfy their investors, customers and other stakeholders.
With 25 years of management, business consulting and international experience, she brings an expertise in executive and team leadership; employee engagement and performance; personal and organization change; emotional and social intelligence. Her clients range from privately owned businesses to mid-market professional firms to divisions of global companies in the following industries: healthcare, financial services, insurance, manufacturing, transportation, high-tech, hospitality as well as governments and nonprofit agencies.
Marcia's "claim to fame" is as a global citizen, living as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie.” She’s traveled in over 30 countries throughout Europe, the Middle East, Far East and South Pacific.
