The Best Way To Objectively Review Your Business… Conduct A SWOT
August 5, 2014
Hosted by Bob Pritchard
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Guest Information
Episode Description
A SWOT analysis, an honest, objective appraisal of your company's Strengths, Weaknesses, Opportunities, and Threats should be conducted on a semi regular basis to ensure that your company is always prepared to seize opportunities or to mitigate weaknesses and threats: how much privacy can you expect when you're using Google services like email? The answer is none… is that a good thing or bad thing?; Grolsch beer comes up with a great idea to build customer engagement by linking their bottles to smartphones through a bottle-cap Bluetooth beacon: the most successful startup are those that are simple and solve a real problem, a few examples; Musks Hyperlink to the future or a boring fast train…the Government screws up again. You should not miss this segment on how to measure the business outcome of the work we do in content marketing. We also have our extremely popular email segment and an interview with William Nobrega, Founder of The Conrad Group, a global professional-services firm that is the recognized leader in emerging market investment advisory services. He recently founded CQS International, an emerging-market, focused, Internet-based, E-Insurance Company that will become the largest E-Insurance company globally.
The Bob Pritchard Radio Show
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
