Facial recognition...'a great advance or a privacy nightmare'
February 28, 2017
Hosted by Bob Pritchard
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Facial recognition systems that can verify a person’s identity have been around for years with security cameras and criminal databases. Now with big data analytics and artificial intelligence, facial recognition software is about to very intrusive. When you combine facial recognition technology with deep learning, you can identify a person half a mile away in a crowd of a million people anywhere. The risks to privacy and civil liberties are substantial with the technology being used to identify and track people covertly, even remotely, and on a mass scale, for example, identifying individuals at lawful protests. Emails are being used by marketers to communicate exclusive offers, customer support, order tracking, useful articles, apologies, warnings and customer service. I’ll show you how for every $1.00 spent on email marketing, your return on investment could be $44.25. Email conversion rates can be three times higher than social media with a 17% higher value in the conversion.
The Bob Pritchard Radio Show
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
