Busting the Myths of Category Management
June 16, 2017
Hosted by Chris Cooper
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Do you offer a range of different products and services? If so do you manage them very effectively as business units and customise them to satisfy your customer needs? During this interview, I will be talking to two Category Management and Marketing experts Mike Dickson and Lynne Prescott. Mike has a wealth of experience across brand, commercial leadership & shopper marketing, having worked for major Fast Moving Consumer Good (FMCG) clients in a variety of senior roles. 7 years ago he co-founded a growing agency called Melli UK that helps clients communicate to retailers, shoppers & their in-ternal teams. Lynne Prescott has over twenty years experience in Retail and FMCG, working in Senior Sales and Category Leadership roles. In both Mars and Kellogg, Lynne set-up European Category Leadership functions reporting into the Board. Join us to find out how your products and services can better satisfy your customers and generate astonishing sales growth.
The Business Elevation Show with Chris Cooper - Be More. Achieve More
Friday at 8 AM Pacific Time on VoiceAmerica Business Channel
The Business Elevation Show provides the inspiration to help you elevate the success of your business, your people and yourself. If you want to grow more successful businesses and teams and become the very best you can be then this show will provide you with the insight and wisdom. It will help you to Be More to Achieve More.
Accessed in over 50 countries each month the show highlights the key principles in business and personal success with guests and host who talk from experience. It’s an energizing, warm and inspiring show that supports your journey to elevated business, entrepreneurial and personal success.
Since 2011 the show has included many very successful high achievers, entrepreneurs, speakers and subject experts from around the world who inspire others to achieve more. The Business Elevation Show airs live Fridays at 8 AM Pacific/4 PM GMT on VoiceAmerica Business.
Chris Cooper
Chris Cooper helps business leaders to elevate the performance of their business, their people and themselves. With a background in major brands such as Mars Inc he worked in sales, mar-keting, HR, training, procurement and logistics to board level. His first consultancy became a multi-million pound business within 3 years.
Today, Chris helps business people elevate performance through consultancy, coaching, training, professional speaking, writing and broadcasting. His coaching programme ‘The Elevation Programme’ has helped many business owners to profitably grow their businesses since 2008.
As a speaker he talks about lessons from his book ‘The Power To Get Things Done (Whether You Feel Like It Or Not) co written with Dr Steven Levinson (published by Penguin Random House USA in December 2015).
His radio show is accessed in over 50 countries and has aired since 2011, making him a highly experienced on-line radio host. Having undertaken hundreds of interviews with international ex-perts and thought leaders he has been described as one of the most credible business experts in the UK. Chris lives in Leicestershire, England with his wife Ruth and two young boys. Hobbies include taking his soccer mad eldest son to watch Leicester City FC, playing rock guitar, keeping fit, fly fishing and transforming his Victorian home and garden into a beautiful space.
Show Links
