Joel Appel
After selling his family business, Orange Glo International, Joel Appel started LaunchPad, a company that brings new innovations to market. So far, they’ve introduced Fullbar, a line of diet foods and Brainetics, math and memory games that received a Parents’ Choice Gold Award. As Joel focuses on new ventures, he’s mindful that traditional, big-company thinking doesn’t always apply to small businesses. “I learned that you have to evolve your advertising strategy, build on what works, be mindful of new technologies and never get complacent.”
