B2B Sales Winners: The Role of Innovation
Innovating Innovation with Game Changers, Presented by SAP
The buzz: “Change before you have to.” -J. WelchB2B sales experts, managers and pundits typically credit their organization's success to individual sellers' skill sets. Not anymore! According to RAIN Group’s 2012 study of top-performing sellers, an innovation-based sales strategy is what helps increase win rates, drive long-term customer loyalty, build collaborative buyer-seller relationships. Listen Now
