Jeroen van der Veer
Jeroen van der Veer was named Chief Executive of what is now Royal Dutch Shell plc in 2004 amid a corporate fraud scandal. He quickly applied his signature style of steady pragmatic leadership
to right the ship, simplifying the organization’s corporate structure, putting governance procedures into place to safeguard against future indiscretions, and introducing innovations in Shell’s internal and external communications. Known for his listening skills and for being people oriented, he describes his leadership style as getting people on a “path from A to B” and setting up milestones and accountability along the way. Born in 1947, he joined Shell in 1971 and spent most of his adult life a company man, developing his leadership style as he worked his
way up Shell’s corporate ladder.
