April  Tomlin

April Tomlin

April Tomlin is a proven business executive with over a decade of omnichannel and pure-play ecommerce experience. In early 2018, April joined SAP in a new role that leverages her background and expertise to provide strategic business support to the Customer Experience ecosystem. Prior to this, April led digital teams in achieving incremental growth initiatives at eBags and The Sports Authority. April’s merchandising leadership at eBags generated new sources of revenue and profit through expanded product categories and an innovative deals program.