Radio Episodes
12/13/2024 instant-profits-third-interview-with-mark-stiving

Instant Profits - Third interview with Mark Stiving

The Soul of Enterprise: Business in the Knowledge Economy
In his third appearance on The Soul of Enterprise, pricing expert Mark Stiving, Ph.D., returns to share new insights on maximizing profitability through value-based pricing strategies. Listen Now

7/9/2021 second-interview-with-mark-stiving

Second interview with Mark Stiving

The Soul of Enterprise: Business in the Knowledge Economy
"Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives." This is just some of the wisdom from our Guest, Mark Stiving. Listen Now