Matt Broffman
As the Director of Innovation for the City of Orlando, Matt Broffman leads the Digital Platforms & Service Design team and is responsible for leading the city's digital transformation and working with city staff to enhance the resident experience. The Digital Platforms & Service Design Team manages all enterprise digital platforms and provides dedicated support to city staff serving as a consultant, advisor, designer and execution partner to help design and deliver best-in-class digital services and achieve city goals. Matt has helped the city transform the city’s website into an industry leading application. The city is leading the way in connecting the resident experiences to trust in government. Matt’s previous experience is in digital transformation in various industries. Matt was a 2012 Donald W. Reynolds Journalism Institute Fellow where he focused on improving customer experience for local news consumption.
