Amy Schulz
Amy Schulz, Senior Director of Global Sponsorships at SAP, is responsible for strategy, implementation and management of key partnerships across the SAP Sports and Entertainment platform, including brands such as the NHL, Yankees, Knicks/Rangers/MSG, Jets/Giants/MetLife. Amy also oversees SAP’s Golf vertical including identifying new strategic partners and ambassadors, Ernie Els, Branden Grace, David Leadbetter. Amy played an integral role in many of the negotiations leading to the transformation and integration of the SAP sports portfolio. Prior to joining SAP, Amy worked in sales and marketing for various properties across the sports industry including the NFL, NHL and USGA. Amy holds a B.A. from Columbia University where she also played varsity basketball.
