Asma Ishaq
Asma Ishaq (Ah-smah EE-sock) pioneered the collagen/HA dietary supplement and skincare markets when she co-founded Jusuru International in 2009 with a blue-ribbon product line based on the multi-patented nutraceutical Liquid BioCell®. Ms. Ishaq led Jusuru through its acquisition by Modere (Mo-dair), in February 2017 and was appointed Modere’s CEO in January 2018. She has served as Committee Member for the Council of Responsible Nutrition and on the Advisory Board of IFRANA, spoken at industry stages including the World Collagen Conference and NutriCosmetics Summit, and appeared on Fox, CBS, ABC, and NPR. Her work has earned recognition and awards from organizations such as Supply Side West, NutraIngredients, and New Hope. She is the recipient of Rice University's 2018 Alumni Industry Excellence Award in Entrepreneurship.
