Jennifer Barth
Dr Jennifer Barth is an experienced ethnographer and social researcher, with a PHD from the University of Oxford. Her work is informed by empirical research on the intersections of emerging technologies and socioeconomic change. She provides companies with thought leadership and media engagement opportunities on global issues impacting and shaping our current and future socio-cultural lives. Her current research focuses on the human impact of artificial intelligence (AI) through fieldwork experiments with IBM Watson and other providers, leading Digital Transformation and AI implementation research for Microsoft, Reinventing Loyalty with Adobe, and more. She is skilled at research design, qualitative research and analysis, quantitative analysis, new methods using emerging technologies and working with people to bring to life the stories behind numbers.
