Rishad Tobaccowala
He most recently served as Chief Growth Officer and Chief Strategist at Publicis Groupe, an advertising and communications firm with 80,000 employees worldwide, where he is now a Senior Advisor. Over his 37-year career, Tobaccowala has worked across almost every area of marketing including brand advertising, media, database, direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies 20 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile and search engine marketing. Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five Marketing Innovators.He is in the Ad Age Interactive Hall of Fame. Author of the recently published book, Restoring the Soul of Business in the Age of Data.
