Robbie Kellman Baxter
Robbie Kellman Baxter, founder of Peninsula Strategies LLC, authored the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue and recently The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave. She coined the popular business term “Membership Economy", which is now being widely used. Robbie has been interviewed by dozens of media outlets, including CNN, NBC, and NPR. She has presented to thousands of people in corporations, associations, and universities and her clients include large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. More information is available her website: https://robbiekellmanbaxter.com/.
