Carol Franczek
Carol currently serves as Chief Executive Officer at Out dash Wit, a start-up marketing consultancy that wants to wake up companies to the value of marketing to women over 50. Carol has had a successful career having held leadership roles in consumer and business-to-business industries including healthcare, tech, consumer package goods, consumer insights and analytics including Clorox, Kraft, Information Resources and Comscore. She most recently served as Senior Vice President of Marketing & Corporate Communications at NorthShore University HealthSystem- a $5 billion health system in the Chicago area. Her unique skills, and training in innovation honed her ability to anticipate what’s next before others. As businesses face new challenges, Carol continues to be a valued resource as a thought leader -- staying close to the changing needs of key stakeholders and building businesses that thrive.
