Carlo Coppola
Carlo started in the spirits industry in 2003. In 2007, he joined Beam Suntory as East Region Director of Marketing Activation, and in 2009, he transitioned to sales as the Metro New York State Manager. Carlo rose through company ranks to reach Regional Vice President, Franchise States in 2015. He managed 35% of the US business, leading his team to winning market share for the first time in 5 years. In 2018, Carlo became General Sales Manager – SGWS Region, covering roughly 50% of the US business. Carlo’s strategic approach, paired with strong relationships and years leading large teams, ultimately led him to his current role of Chief Commercial Officer, US in 2020. He is responsible for the full US sales and regional marketing organization of more than 450 people, and he manages Beam Suntory’s expanded partnership with Southern Glazer’s Wine & Spirits. Carlo is a strong proponent for his team members and he is committed to DE&I. It is a top priority to ensure that DE&I remains a focus area for growth, not just for his team, but for Beam Suntory overall. Prior to joining the spirits industry in 2003, Carlo worked at both Arthur Andersen and Deloitte, becoming a CPA. He is a graduate of the University of Connecticut, where he earned a bachelor’s degree in accounting. He lives in CT with his wife of more than 17 years and their four children. In his free time, he enjoys watching his children play sports, experiencing new places, and spending time with family and friends.
