Jennifer Maxwell
Jennifer Maxwell is the CEO and founder of JAMBAR. She founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. As a nutritionist and food scientist, Jennifer spent four years creating a nutritious bar made with organic ingredients. The launch of JAMBAR returns Jennifer to a category she helped pioneer. Along with her late husband Brian, Jennifer created the original energy bar, PowerBar, in 1985, kicking off the entire sports and energy bar category. By the time the Maxwells sold the company to Nestle in 2000, PowerBar had upwards of $130 million in annual sales and was one of the most highly respected sports brands in the world. Lauded for her positive and innovative management style, Jennifer received the Haas Women in Leadership Cora Jane Flood Award for her outstanding support to the Haas School of Business through the establishment of the Brian Maxwell Fellows program for entrepreneurs. An active philanthropist, Jennifer works to preserve her husband’s legacy and donates to a number of causes, focusing on education and music. • A competitive runner and the mother of six children, Jennifer is also an accomplished drummer who performs in two Bay area bands. She graduated from UC Berkeley with a degree in nutrition and food science.
