Michele Wucker
Strategist and best-selling author Michele Wucker coined the term “gray rhino” as a call to take a fresh look at how we respond to obvious, probable, impactful risks. She founded the Chicago-based advisory firm Gray Rhino & Company and is a former media and think tank executive. Her four books include the influential global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore and the recently released sequel, YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World.
