James Cho

James Cho

James Cho is an automotive enthusiast with over 25 years of SAP consulting experience, specializing in transformational implementations and advisory services. He started his automotive industry journey at GM's warehouse in Toluca, Mexico where his interests for maintaining a 1979 Thunderbird smashed together. With a lit passion he started to specialize in automotive process implementation in SAP and branching out into industry advisory where business optimization intersects with EV and AI. Working with OE's and tier 1 suppliers, he has experienced the adoption of AI's from manufacturing, back-office and step forward into vehicles that have started to shape the world in safety, accessibility and sustainability. He is particularly interested in AI's capability to enable travel for the elderly and enrich lives. He owns a BMW Z4 and wrenches on his own.