Atif Rafiq
Atif is the author of Decision Sprint The New Way to Innovate into the Unknown and Move from Strategy to Action. Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300. He currently sits on the Boards of Flutter / Fanduel ($25bn public company); Clearcover (a fintech provider, ranked on the Fast 500); and KINS Capital ($300mm SPAC). Previously, he’s served on the client council for Snapchat (SNAP), as advisor to Slack (acquired by Salesforce for $20bn) and national board member of Defy Ventures (non-profit serving the formerly incarcerated). While leading business units, teams, and growth for companies, Atif has built a large following as one of today’s top management thinkers. Over half a million people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Rewire has over 100,000 subscribers. He’s advised and invested in over 30 startups including Headspace, SpaceX, 23&me, Callisto Media, Bullet Proof Nutrition, CONBODY, Byte Mobile and Salad & Go.
