Douglas W Hubbard
Douglas W Hubbard is the inventor of Applied Information Economics (AIE). His methodology has earned him critical praise from Gartner and Forrester Research, He is also the author of ‘How to Measure Anything: Finding the Value in Intangibles in Business’, ‘How to Measure Anything in Cybersecurity Risk’, and ‘The Failure of Risk Management: Why It’s Broken and How to Fix It’. . His articles appear in Nature, The American Statistician, The IBM Journal of F&D, InformationWeek and many more. He has over 30 years of experience in management consulting focusing on the application of quantitative methods in decision making.
