Dr Elliot Justin
Founder and CEO of Firm Tech Inc. Dr. Elliot Justin is an Emergency Medicine specialist and health care technology consultant in urology, cardiovascular disease and diabetes. As an entrepreneur, he has originated and advised several health service, telemed and tech startups. His interest in regenerative medicine and his passion for regular playful lovemaking and its health benefits have inspired FirmTech, his latest venture promoting sexual wellness. Keenly interested in keeping men firm and fit for a lifetime of lovemaking, Justin began exploring aphrodisiacs in medical school in 1975. More recently he researched neuro-modulation therapy for sexual dysfunction. His wife has nicknamed him “The Louis Pasteur of Human Sexuality” for his bold research and self-experimentation. Undeterred and focused on “sexcess,” Dr. Justin and his FirmTech team have developed a transformative tool to help men optimize personal “erectile fitness,” and to inspire better cardiovascular health. Happily married for 33 years and the father of three adult children, Dr. Justin and his painter wife live in Montana with two energetic mares. He is a passionate trail rider who sometimes imagines, to his wife’s chagrin, that he’s a centaur.