Colin Ellard
Colin Ellard is a cognitive neuroscientist at the University of Waterloo in Canada and director of its Urban Realities Laboratory, where he works at the intersection of urban design and experimental psychology. He also partners with architects, museums and other NGOs on projects to enrich public debate about the built environment. Beyond his research and teachings, Ellard is the author of Places of the Heart: The Psychogeography of Everyday Life (2015) and Where am I? Why We Can Find Our Way to the Moon but Get Lost in the Mall (2014).