Jeff  Macpherson

Jeff Macpherson

My expertise lies in pioneering AI solutions and transforming social media engagement, with a notable achievement of amassing hundreds of millions of followers on Instagram. I developed the platform's first direct messaging chatbot, collaborating with high-profile names like the Nelk Boys and Tony Robbins. My initial venture's success caught Facebook's attention, leading to a challenging legal confrontation. Despite this, I continue to lead in the AI space, focusing on empowering businesses with cutting-edge AI tools through XAgency.ai. I offer strategic oversight as a Chief AI Officer, providing education and bespoke support to ensure our clients harness the full potential of AI.