Michael J. Goldrich
Michael J. Goldrich, founder and chief advisor of Vivander Advisors, is a trailblazer in digital and AI strategies, driving transformative growth in various industries. With expertise in generative AI, he is a prominent figure in this rapidly evolving field. Michael authored “Too Many Hats, Too Little Time,” offering insights on leveraging AI personas as subject matter experts on demand. Currently serving as Chief Experience Officer at The Hotels Network, Michael’s expertise in “predictive personalization” is reshaping customer engagement in the hospitality sector. With a rich background spanning global businesses like Starwood, Accenture, Monster Worldwide, and Wyndham, Michael has transformed marketing organizations through e-commerce and digital optimization. Recognized as one of HSMAI's Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization, Michael Goldrich is dedicated to delivering value and elevating organizations’ performance.
