Jonathan Ohayon
The F.A.K.E. movement is where fashion takes on a new dimension—one that cherishes our planet, respects all living beings, and upholds the dignity of workers across the globe. F.A.K.E., which stands for Fashion for Animal Kingdom & Environment, is not just a name; it's a mission and driving force. Founded by Jonathan Ohayon, F.A.K.E. has evolved from a mere concept to a dynamic movement that leverages online and physical platforms to champion the cause of vegan and ethical fashion. ?After creating the brand Arsayo with his dad and brother, Jonathan realized that there wasn't many places to showcase products that were vegan AND ethically made. This is out of necessity, in May 2016, that he decided to create the F.A.K.E. Movement, so his brand could proudly be displayed along with other brands that share the same values. Mission: A Fashion Revolution At the heart of F.A.K.E. is a revolutionary idea: that fashion can and should be a force for good. In an industry often criticized for its environmental impact, ethical concerns, and exploitation of animals, F.A.K.E. emerges as a movement of change. "We are dedicated to rewriting the narrative of fashion, transforming it into an industry that values sustainability, ethics, and compassion as its core principles" says Jonathan Ohayon.
