Historically, strategy execution has been a linear process, where one group sets strategy and another group implements it. In practice, implementation teams often hold different views of what should be done from the strategy setting team. A second challenge is that strategy is often cast in stone, remaining fixed in place for extended periods. Strategy stagnation is typically based on the errant assumption that markets, customers, and competitors are standing still until the next strategy refresh; a far cry from reality. It is no small wonder that strategy execution failure rates remain stubbo
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