Naguib Gouda is Chief Executive Officer of the Alzheimer Society of Canada. Mary Schulz is the Society’s Director of Information, Support Services and Education. They explain the priorities for the Society. They highlight the challenges that Alzheimer’s disease creates for family caregivers, families and family members. They explain the particular challenges of stigma, of family members’ interpreting and acting promptly on the early warning signs of Alzheimer’s disease, of the high-risk behaviors it generates, of the strain on family caregivers’ own mental, physical and financial health, of ge
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