Living Inside-Out Today

Joi Ross is an international best-selling author, facilitator of change, a lover of God and people, and Owner/CEO of APEX Direct, Inc., an award-winning communications consulting firm. APEX conducts targeted community outreach, helping organizations, government agencies, and individuals build relationships, elevate their leadership and communication skills, and deliver excellent service. Projects in underserved, overburdened communities facing economic, environmental and health disparities have been a focal point. For over 15 years, APEX has served federal agencies such as EPA, DOE, and DoD on projects nationwide, as well as municipal and private sector organizations. As a result of working with Joi and her team, clients more effectively communicate with empathy and using easy-to-understand language. Clients have hired Joi to deliver training in many areas, such as identifying and overcoming stereotypes and other barriers to effective communication; environmental justice and community engagement; risk and crisis communication; and customer service excellence. Expanding her reach in 2019, she co-founded a nonprofit organization to empower, educate and elevate underserved populations. Also in 2019, she formed Joi Ross Consulting, a separate business entity focused on writing books, speaking, training and facilitating personal development and transformation. This is her calling and passion. Those who know her describe Joi as warm, kind, and down-to-earth.