B2B Revenue Growth: Strategic Social Engagement
October 29, 2019
Hosted by Bonnie D. Graham
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Episode Description
The buzz: “Marketing to businesses is very different than marketing to individual consumers” (blog.hubspot.com). With the world a digital stage, today’s B2B buyer expects your company to engage them with intelligence and personalization on their own terms, wherever they are in the buying lifecycle, on their preferred platforms from Twitter to Facebook and LinkedIn. How? Evolve your marketing and advertising strategies to create unique, customizable, targeted digital and social media programs and campaigns to connect with and educate them. Ready for best practices? The experts speak. Donnetta Campbell, The Social Architects: “Oh, the Places You'll Go” (Dr. Seuss). Sarah Goodall, Tribal Impact: “It’s kind of fun to do the impossible” (Walt Disney). Lorraine Maurice, SAP: “I am no longer afraid of becoming lost, because the journey back always reveals something new, and that is ultimately good for the artist” (Billy Joel). Join us for B2B Revenue Growth: Strategic Social Engagement.
Changing the Game in Revenue Growth, Presented by SAP
Archives Available on VoiceAmerica Business Channel
The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision.
Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey.
Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty.
Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
Episode Directory
December 2019
October 2019
- 10/29/2019: B2B Revenue Growth: Strategic Social Engagement Listen Now
- 10/1/2019: B2B Revenue Growth: Embracing The Customer Experience Listen Now
September 2019
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