Effective Communications: The Key to Brand, Reputation and Success in China
August 13, 2020
Hosted by Michelle Zou
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Effective communication is very important to a company’s success in markets, especially when western brands enter and operate in China. We have heard stories of well-known American or European brands stumbling in China. In this episode, Mr. Steve Drake, a long-time public relations veteran who has helped launch Walmart and Budweiser into China back in the 1990s, will share with us strategies for brands that went to China, issues they have met, and learnings from those experiences. Steve is founder of Steven Drake Associates and cofounder of RFP Associates. He has 35 years of experience in developing and leading strategic, global communications programs, especially in the United States and China. He lived in China in the 1990s when he launched and managed PR firm FleishmanHillard’s presence in China.
In China with Michelle Zou
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“In China with Michelle Zou” features interviews of thought leaders and executives combined with experts in a range of industries. We reveal their thoughts and personal stories about the various opportunities manifesting with China’s economic development and social changes. From our guest Chinese and foreigners who have lived in China, you will learn valuable information about today’s China and how it relates to you.
China has risen to become the second largest economy in the world. China’s incredible opportunities are attracting people from all over the world, no matter if you are a business leader, a manufacturer, a trader, a professional, an artist, or a student. What does China look like today? What opportunities does this huge market has for you? How can you seize those opportunities? This show will help you find your own answers. You will discover opportunities that you can tap into in China and understand how you can ride with the tide to grow your career or business.
Michelle Zou
Founder and CEO at Pacific Technologies Consulting Group (PTCG), Michelle Yingyi Zou is building a consulting, training, coaching, and conferencing business focusing on US-China cross border opportunities. She brings over 20 years US-China experience in industry and helps American organizations learn the China market and culture, enter and grow business in China, and vice versa. In addition, Michelle is a business and leadership coach specializing in helping leaders and professionals grow their business and achieve their career goals. She is also a management and marketing consultant and trainer for Microsoft, a board of director at Washington State China Relations Council, and an advisor for several startups. She is passionate about education and have been leading and volunteering in NGOs to make a difference in people’s life through education. She is a public speaker in the U.S. Speaker program and frequently speaks in China. In addition, she publishes a weekly podcast program and authors articles in Chinese introducing America to the Chinese audience.
Michelle has worked in Microsoft, HP, EMC, IDC and in Chinese companies and startups. She has an MBA and Master of Science in Finance degree, as well as a Professional Coaching certification.
Episode Directory
September 2020
August 2020
- 8/13/2020: Effective Communications: The Key to Brand, Reputation and Success in China Listen Now
- 8/6/2020: The Secret Sauce for Foreign Startups Succeed in China Listen Now
July 2020
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