The Power of Partnerships: Deal Closing

September 3, 2020
Hosted by Bonnie D. Graham

[Download MP3] [itunes] [Bookmark Episode]

Guest Information

Episode Description

The buzz: “It’s no secret that selling to other businesses is tricky. You simply won’t succeed if you don’t take B2B selling for what it is: a high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling…develop a sales process that works for your business, prospects, and overall goals.” blog.hubspot.com Companies around the world spend billions yearly on sales and digital marketing activity aimed at generating new sales lead opportunities. But much of this budget is wasted if the sales organisation has a poor deal closing performance. CSO Insights’s Annual Sales Enablement Study found the win rate for forecast deals was just 46.4%. How do-performing B2B companies achieve up to an 80% deal close ratio? What do they know? We’ll ask Michael May at s-peers AG, and Simone Oesch and Frederik Uekermann at SAP to share their experiences, best practices, processes and skills training needed for sales enablement in this critical area of business.

The Power of Partnerships: Changing the Game for Digital Transformation, Presented by SAP

Thursday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on The Power of Partnerships: Changing the Game for Digital Transformation, Presented by SAP.

We’ll explore the fundamentals of how technology partner ecosystems play a critical role in delivering the digital transformation services and solutions to customers, and how those partner channel networks and support programs, found in the software industry, are key to vendors, partners, and crucial to companies moving into the digital world.

Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation.

Bonnie D. Graham

Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”

Episode Directory

October 2020

September 2020

  • 9/17/2020: Building Winning Teams for 2021: A Return to Growth Listen Now
  • 9/3/2020: The Power of Partnerships: Deal Closing Listen Now

August 2020

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