Earned (versus paid for) broadcasting PR, with Samantha Jacobson
December 13, 2024
Hosted by Patrick Laing
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
In this episode of Finding Certainty, Patrick Laing sits down with Samantha Jacobson, founder of TenXPR and award-winning media strategist, to explore the transformative power of storytelling in building brands and finding stability in uncertain times. Samantha shares insights from her illustrious career spanning MTV, VH-1, CBS News, CNN, Mitchell Gold + Bob Williams, and more, revealing how authenticity and creativity drive impactful public relations. Discover how Samantha helps clients navigate the ever-changing media landscape while crafting narratives that resonate and endure. Whether you’re a business owner, entrepreneur, or aspiring storyteller, this episode offers invaluable lessons on creating clarity, connection, and certainty in the world of branding. To work with Samantha and TenXPR, please visit, https://tenxpr.com. For more about Finding Certainty, Certainty Management, or Certainty Global, visit certaintyteam.com or call (888) 684-3122. Thank you for tuning in, and we look forward to sharing this crucial conversation with you.
Finding Certainty
Podcast Episodes Available on-demand on VoiceAmerica Business Channel
Create more certainty in your life and business with Finding Certainty's unique blend of insights, ideas, and special guests. Many of our small businesses and nonprofits need our help. They have missions that matter but struggle to bring them to pass. FINDING CERTAINTY offers a unique blend of insights, approaches, and special guests that can help. U.S. Army veteran and show host, Patrick Laing, brings his 30+ years of business experience to VoiceAmerica Business to explore the topic of CERTAINTY in our lives. Examples: Are you a business owner, 1099 contractor, part-time employee, or volunteer who needs group health coverage you can actually afford? Do you know a nonprofit who would benefit from unlimited zero-cost funding? How about cost reduction, school safety, mental health wellness, and more? All these and more are fair game on FINDING CERTAINTY. If you want more Certainty in your own life, you are not alone. Join us each Friday at 9 am Pacific, 12 pm Eastern. Find your own brand of Certainty and realize your personal American Dream with FINDING CERTAINTY. Let's unwrap The Certainty Experience together. Text the word Certainty to 26786 to learn more.
Patrick Laing
Founder and managing partner of Certainty Management, a Nevada based cost-reduction firm that helps raise zero-cost funding for U.S. nonprofits, Patrick Laing has 30+ years of business experience. A former Dale Carnegie instructor, his sales teams have achieved national recognition. One example: Patrick helped LeafGuard NW raise sales from $3.5MM to $20MM annually in just 3 years. They became # 1 in the country out of 65 offices. Promoted to National Trainer, he traveled nationwide, raising close rates 2-3 x at multiple offices. A U.S. Army veteran, Patrick worked in counter intelligence, held a Top-Secret clearance, and also served as a linguist in Italian. A graduate of BYU-Provo, Patrick served a two-year service mission for his church in Italy (‘89-90). While working for Delta Airlines, he received their top award, The Customer Service Citation. In addition to hosting Finding Certainty, Patrick is a contributing author to the Mission Matters series, a collection of lessons from CEOs whose companies are making a difference. Married to Tessha Laing, they live in Las Vegas and are proud dad and step-mom to 4 scholarship winners: in tumbling (U. of Oregon), diving (Cal State-Bakersfield), and academics x 2 (U. of OR & Wellesley College). Their youngest son, Evan, is a sponsored mountain bike racer. Patrick enjoys fly fishing, traveling, and time with his family. His proudest achievement, other than dad and husband, is the free nonprofit fundraising help his company provides.
Episode Directory
December 2024
- 12/13/2024: Earned (versus paid for) broadcasting PR, with Samantha Jacobson Listen Now
- 12/6/2024: Insights from Patrick Laing (Monologue): “L” is for Light Listen Now
