Radio Episodes
12/17/2019 boost-your-social-media-marketing-campaign-apply-digital-selling

Boost Your Social Media Marketing Campaign: Apply Digital Selling

Changing the Game with Digital Engagement, Presented by SAP
The buzz: “Digital Selling relies on having robust, well-built social networks, which is why social media marketing is a crucial aspect of Digital Selling. Since these two concepts are so similar, many people confuse the two.” (Adrian Fisher, www.forbes.com). What does this mean to your organization? Three experts speak. Listen Now

8/14/2018 social-selling-and-linkedin-relationships-101

Social Selling and LinkedIn: Relationships 101

Changing the Game with Digital Engagement, Presented by SAP
The buzz: “Where else can you find your customers, prospects, partners, suppliers, competitors and thought leaders talking about key topics and trends in your industry? If you’re not using LinkedIn groups, you’re missing out” (Jeff Simmons). Listen Now

10/18/2017 social-selling-at-the-tipping-point-part-2

Social Selling at the Tipping Point - Part 2

Technology Revolution: The Future of Now
The buzz: “79% of sales people that use social media outsell their peers” [Forbes]. Social selling is at a tipping point, “that magic moment when an idea, trend, or social behavior crosses a threshold, tips, spreads like wildfire” (Malcolm Gladwell). Listen Now

10/6/2015 social-selling-what-makes-or-breaks-a-social-seller

Social Selling: What Makes or Breaks A Social Seller

Changing the Game with Digital Engagement, Presented by SAP
The buzz: Behind the hype. Social Selling is being hyped as the magic bullet for all kinds of companies to engage authentically – vs. traditional old-school hard-sell methods – with future and current customers on the booming social media platform landscape. Listen Now