The Power of Partnerships: Sales & Marketing Alignment
August 6, 2020
Hosted by Bonnie D. Graham
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Guest Information
Episode Description
The buzz: “Our research on the economics of alignment shows that when an organization's sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Economic pressures to align are intense and manifesting a new operational mindset called revenue operations.” www.siriusdecisions.com Customer experience and buyer behavior in B2B markets have changed dramatically through the digital revolution, where marketing is no longer a one-way communication. Now every task is a Sales and Marketing collaboration, where teams need to rely on each other to understand the customer experience. From leveraging CX platforms and technology-based insights to planning and operations, our panel of experts – Sandra Zoratti of The CMO Council, Sebastian Fick of e2y, and Shirin Fuchs at SAP – will share their experiences to bring these functions together. Join us for The Power of Partnerships: Sales & marketing Alignment.
The Power of Partnerships: Changing the Game for Digital Transformation, Presented by SAP
Thursday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on The Power of Partnerships: Changing the Game for Digital Transformation, Presented by SAP.
We’ll explore the fundamentals of how technology partner ecosystems play a critical role in delivering the digital transformation services and solutions to customers, and how those partner channel networks and support programs, found in the software industry, are key to vendors, partners, and crucial to companies moving into the digital world.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
Episode Directory
October 2020
September 2020
August 2020
- 8/20/2020: The Power of Partnerships: Growth Hacking Listen Now
- 8/6/2020: The Power of Partnerships: Sales & Marketing Alignment Listen Now
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